Things to Do in Northwest Arkansas: The Jones Center

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M7n0qzgbZmhnrKfqQf4u-VQyCevfxxzF0f92xGprkZG2voDdgeQ2LS259AA6biH2CeWIeg=w1133-h1073Rain or shine, in NWA there's always a place to play!

Located in Springdale, Arkansas, The Jones Center weaves together the diverse community of Northwest Arkansas in a fun, family-orientated environment. The 220,000 square-foot building houses a conference center, a chapel, a swimming pool, an ice rink, and a fitness center. With coordinated community events and organized recreational teams, The Jones Center is a recreational hub for Northwest Arkansas residents of all ages and backgrounds.

“The Jones Center provides a place for families to come together to have fun together. We provide programs that get the community active and offer a place to learn new activities and skills,” says Michael Kirk, director of recreation at The Jones Center.

What recreational activities does the Jones Center offer?

The Jones Center offers programs for the whole family, offering many instructional classes for youth and adults, such as gymnastics, ballet, Tae Kwon Do, Aikido, and summer camps.

In the ice rink members can take a “Learn-to-Skate” class, figure skating, curling, youth and adult hockey and broomball. The Jones Center also hosts special events such as Frozen Day on July 25.*

The gymnasium features an indoor track, adult volleyball, futsal (indoor soccer), and pick-up basketball. In the pools, families and members can take swimming lessons, join a competitive swim team or take water fitness classes. The pool also supports lap swimming and family swim time.

The Jones Center also offers 25 fitness classes per week that come with the memberships.

* Frozen Day – Ice Skate event will host character actors from Once Upon A Party NWA as the Disney's Frozen characters on July 25 from noon to 3 p.m. Admission is $3 per person with free skate rentals. Come dressed as your favorite character from the movie!

Who is eligible for membership at the Jones Center?

The Harvey and Bernice Jones Center for Families was founded in 2005 and provides activities for families and individuals of all ages. The programs offered at the facility are membership-based with scholarship opportunities for low-income families.

Becca and Brandon Horner are a testament to the benefits of the Jones Center scholarship programs. The young couple realized hardship after they both lost their jobs in 2009. When Becca was experiencing pain during her pregnancy with their first child, her doctor recommended swimming as a remedy.

“I didn’t know what we were going to do, because we can’t afford to spend $5, $6, $7 per person every time we go swimming. So when I looked into The Jones Center I thought, ‘That would be a huge blessing for us.’”

Thanks in part to the Jones Center, Becca was able to remain active and healthy during her pregnancy. Their son, Adler, is now a healthy 4-year-old.

“He is full of energy and loves to learn,” Becca says. “It’s fun to watch his personality develop and watch him learn about the world around him.”

“We’re really grateful that this facility is here in the community,” she says.

In May, the Jones Center received a $250,000 grant from the Walmart Foundation. How does this grant help fund activities at The Jones Center?

The Walmart Foundation funding allows the Jones Center offer much needed scholarships to low-income families. The funding also supports youth and recreation programs to make the center more accessible to everyone. In addition, the funding supports community meeting space scholarships, allowing nonprofits low-cost options for training and meeting/conference space.


Recreational facilities:

    Year-round ice arena
    Junior Olympic-size lap pool
    Activity pool with a slide
    Basketball court
    Indoor track
    Fitness Center

Fitness Membership:

Includes gym, fitness center, and fitness classes – Zumba, Yoga, Circuit and Spin classes
   Child Membership: $35 per year 
   Adult Membership: $60 per year 
   Senior (65+) Membership: $55 per year 
   Family Membership: $120 per year 

All-Access Membership:

Includes gym, fitness center, fitness classes, pools, and public ice sessions.
    Child Membership: $125 per year
    Adult Membership: $200 per year
    Senior (65+) Membership: $150 per year
    Family Membership: $300 per year

All-Access Membership BONUS Classes 

    Silver Sneakers (fitness classes and memberships for seniors)
    Water Movement (low-intensity water aerobics)
    Water Aerobics (high-intensity)

How do I purchase a membership online?

Go to our online membership portal to purchase a membership for the Jones Center. You’ll need a debit/credit card to complete the transaction.

Download a Scholarship Form Here.

Visit the Jones Center Website for Answers to Frequently Asked Questions. Frequently Asked Questions

You may also contact the Membership Coordinator at (479) 756-8090 ext. 2214 or email

Last modified onTuesday, 15 March 2016 13:25