Northwest Arkansas Bike Trails | The Highroller Cyclery

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Boasting a diverse array of natural attractions, Arkansas has long been heralded as a mecca for outdoor enthusiasts. Last month, the Northwest Arkansas region received a new accolade for its outdoor offerings. With two outstanding biking communities in Bentonville and Fayetteville, Northwest Arkansas has been announced by the International Mountain Biking Association as the very first “Regional Ride Center.” With this new international designation, Northwest Arkansas is expected to serve as a model for other cycling-centric communities.

To learn more about the region’s cycling community (and its roots), we turned to Highroller Cyclery. From their flagship location on the corner of Spring Street and School Avenue in Fayetteville, Arkansas, the employees and patrons of this local bike shop have watched the cycling community grow over the past 40 years.

Courtesy Photo: High Roller Cyclery, Fayetteville Location

According to fit specialist Branton Moore, cyclists in the 1970s purchased bicycles both as a recreational pastime and an energy-saving alternative to cars, a sentiment still mirrored in today’s biking culture. In order to better serve its burgeoning clientele, the Highroller Cyclery opened a second shop in Rogers, Arkansas, just off the Razorback Greenway near Horsebarn Park in 2013.

The 37-mile Razorback Greenway was completed earlier this year and runs from Fayetteville to Bella Vista, connecting various on-road and off-road biking communities. Moore says the Greenway has encouraged local municipalities to incorporate multi-use trails into their infrastructure, and has also given more people access to cycling.

Courtesy Photo: Highroller Cyclery, Rogers Location Courtesy Photo: Highroller Cyclery, Rogers Location

“Those who might have been intimidated by riding on the streets now have a safe and controlled environment to experience cycling,” Moore explains.

If you find yourself intimidated by the cycling world, even with the luxuries of Razorback Greenway, Moore says not to worry.

“We see all types of riders,” he says. “Cycling is available to all those interested. We sell everything from a child's first balance bike to recreational fitness bikes, to top of the line competition bikes.”

Thanks to passionate riders, business owners and local officials, Northwest Arkansas cycling has evolved into a rich culture that includes all ages and demographics. If you’re interested in getting started in the Northwest Arkansas biking scene, Moore and the rest of the Highroller team welcome you to stop on by.

“We have a very professional staff whose focus is to help all riders no matter what type of riding they enjoy. Our service departments are also manned by experienced bicycle mechanics who are both knowledgeable and accessible.”

Find out more about this local business in Northwest Arkansas at

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Last modified onTuesday, 15 March 2016 13:25
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