Written by Arkansas Real Estate
This week we had the opportunity to chat with Allyson Dyer, Senior Vice President/Director of the Rogers Convention & Visitors Bureau. Allyson and her team work hard to bring tourism to our area, which increases our sales tax profitability and helps Rogers and other neighboring towns to continue to create a better place to live, work, and play. We are grateful for all they do to promote our region as a destination.
What role does the Rogers Convention and Visitor's Bureau play in bringing tourism to the area?
The RCVB promotes Rogers as a premier destination for visitors through advertising, attending industry trade shows, maintaining a tourism website and actively pursuing regional and national conventions.
How many events on estimate are hosted in Rogers as a result?
Year to date we’ve had 49 groups or special events in Rogers resulting in 21,573 room nights. We expect another 10-12 events and another 3,000 room nights before year end.
What type of economic stimulation do we see from tourism each year?
Arkansas Department of Parks and Tourism estimates that a traveler spends around $247.06 per trip. Tourism is the 2nd largest industry in Arkansas, in 2011 $5.7 billion was spent in Arkansas on lodging, food, and entertainment. In 2011, Benton County had expenditures of $247 million. Tourism employs more than 100,000 folks in the state.
What are some of the big events that draw crowds to our area?
LPGA, FLW, Daisy National BB Gun Competition, Poultry Festival and this year we hosted the 2012 Arkansas State Harley Owners Group Convention, as well as the National Taxidermists Association Convention.
How do you market Rogers as a destination place for events?
With one of the nicest convention centers in the region (John Q Hammons Center) attached to the largest Embassy Suites in the country…once folks visit Rogers and this great facility, they fall in love with the area and want to bring their convention and attendees to Rogers. We also have several other incredibly nice hotels that visitors love. Plus with the shopping at Pinnacle Promenade and the newly opened Cabela’s there’s plenty for attendees to do between meetings. CVB staff attends national trade shows to promote Rogers to meeting planners and sports planners each year.